Analysis of marketability
In companies and research the question is asked whether new developments or planned offers will capture the interest of the market.
Marketability analyses are able to determine whether market participants would be prepared to accept the planned performance. Emergent Actio works with empirical methods [»] and also prepares the willingness to acquire possible basic conditions. Important knowledge on the market conditions can be introduced into the product development process at any early stage and planned performance can be optimised.
The marketability analysis thus represents an important part of innovation market research [»].
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