Marketing Planning and Strategy
Marketing is a comprehensive concept, systematically adjusting the performance of a business to market demands. The goal is to meet the markets′ needs as well as to reach personal, individual goals.
Basis is a solid planning relying on accurate information about the product, its market environment and target group. From here we develop with you a strategy that orientates optimally your communication and your product, price and distribution policy to the present and future situation.
We advise you or provide you with:
- a sophisticated marketing concept
- a viable business model
Various methods are used to develop these concepts. In addition to classic Marketing Planning, Business Model Canvas or Value Proposition Canvas may also be used.
Apart from the conceptual work, we will assist you as a reliable partner during the implementation.