Due to their many advantages Customer-Relationship-Management (CRM) and correlating IT systems have become increasingly popular.
However, companies are not always aware of the significance of CRM systems as a source of data for strategic planning. On this basis deductions can be made regarding, among others, client satisfaction and desires as well as the success ratio of companies or means of communication.
Analytic CRM in this context describes the systematic evaluation of the data accumulated by operative systems, particularly concerning client contact and feedback. Its purpose is a deeper understanding of clients and stakeholders.
Emergent Actio has access to methodical skills from statistics and data mining as well as necessary technical knowledge of CRM systems. We would love to inform you about our possibilities of evaluation.